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T H E H BR I N T E R V I E W
General Electric is bending every waking effort to an audacious aim to grow organically two to three times faster than world GDP.
Pursuing that goal, the company has invented a whole new set of management methods.
Growth as a Process
An Interview with Jeffrey R. Immelt
"
Reprint R0606C
General Electric is bending every waking effort to an audacious aim
to grow organically two to three times faster than world GDP. Pursuing that goal, the company has invented a whole new set of management methods.
THE HBR INTERVIEW
Growth as a Process
An Interview with Jeffrey R. Immelt
rorist attacks on American soil. Operating in a
of General Electric, he took the helm of a ûne-
fundamentally altered context, Immelt knew
tuned productivity machine. GE had long
COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED.
When Jeff Immelt became chairman and CEO
GE could not cling to its status quo.
taken management innovation seriously
Coming up on Jeff Immelt s ûfth anniver-
from the company s famous blue book days in
sary in ofûce, Harvard Business Review offers
